Florence is always a wonderful destination to visit. We have a number of suppliers based there such as Pratesi, Chiarugi, Boldrini and Fontanelli so it's a city I have visited on numerous occasions on business and I have to say I never tire of it. However this is the first time I've been in January and I think it really is the best time to go. I suppose it does depend on the weather of course. When I went it was very mild, around 14º-18ºC and a mix of cloud and sunshine although I am aware that Florence can have its fare share of inclement winter weather. What made it so much better was the lack of tourists. If you go in the height of the season, the place is just heaving, which can get a little tiresome as you stroll around. It just felt more relaxed and if you are intending to visit the museums and churches, less queues.

The reason for my visit this time was to go to the Pitti Uomo fashion fair. This is an international mens fashion show where top designers and fashion houses show off their new collections and it attracts buyers, stylist, bloggers, journalists and influencers from far and wide. It also attracts the Pitti Peacocks, gentlemen who wear the pinnacle of tailored clothing who strut their stuff in an around the fair. A really was a sight to behold and it was an opportunity for me to catch up with a couple of our suppliers were exhibiting there and to view their latest designs.

Where to stay
One thing Florence isn't short of is hotels so you pays your money and takes your choice. However, I would whole heartedly recommend the hotel I stayed at, which was the San Firenze Suites and Spa. Perfectly situated in the Piazza San Firenze which is only about 200m from the Duomo, Piazza Santa Croce and the Palazzo Vecchio, this very stylish establishment represented great value for money. The rooms are well appointed with views over the piazza and the staff were extremely helpful and attentive. There are a number of bars in the piazza and even in January it was mild enough to sit outside enjoying a cocktail or two and watching the world go by. I also discovered a brilliant restaurant just up the road called Fishing Lab, a modern eatery in an historic setting with a slightly off beat and interesting menu. 

Mercarto Centrale
Whatever you do, don't leave Florence without going to the central market. This 1900th century cast iron structure is a real event. Set on 2 levels, this market has food stalls on the ground level offering the best fruit, vegetables, meats, fish and cheeses Italy has to offer. On the first floor is foodie heaven. There is so much to delight the taste buds and is the perfect destination for either lunch or dinner. From the vast array of culinary establishments you can choose whatever you fancy at that moment, from deli, fast food to gourmet cuisine. Inevitably you are bound to walk around a couple of times deciding whether you want some fresh seafood, a classic pasta dish, a spit roast chicken or if you're really hungry, a fantastic Florentine Steak. This place is always buzzing and is a great of passing an hour or two.

Florence's little secret
Well maybe this isn't a secret but I've only just discovered it. Inevitably you will end up in the Piazza Del Repubblica. This is a beautiful square surrounded by stylish restaurants and bars and at its heart is a merry go round. At the entrance to the Piazza is a department store called the Renascente. If you make your way to the top floor of the department store you'll discover a terrace which overlooks the Piazza and also a stunning view of the Duomo. The perfect spot for an aperitif and a light lunch.

With Florence there is always something new to discover and I look forward to my next trip which will definitely be out of season.