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Stand Out From The Crowd With Camouflage Print

Posted by Attavanti on 20th Mar 2020

Stand Out From The Crowd With Camouflage Print

Camouflage is the art of concealment and comes in many different forms and styles. It's primary purpose is to hide, shape, shadow or presence. There are various prints which can form an illusion of not being seen as in nature, such as zebra and leopard print which with motion, dazzle and confuses making them harder to locate. Or by replicating the surroundings becoming invisible and blending in, such as a chameleon changing colour or military camouflage kit.  

Often abbreviated to camo, in fashion it usually refers to prints that are military camouflage pattern. It's a street wear look that is also popular on the cat walk and top end designers. It is ironic that camouflage is intended to conceal but in fashion it is most definitely a statement and to be visibly seen. Interpreted and styled from the humble Army Surplus store to high end designer fashion, who have put their stamp on it to make it softer and a bit more muted. John Paul Gaultier and John Galliano are two big designers famous for their use of camo and more recently Miu Miu, Prada, Valentino which has trickled down into the high street with H & M and Zara. 

One of the first times that it was noted that camouflage had entered into the world of fashion was around the time of the Second World War when in was featured in Town and Country magazine of all publications. According to V&A Museum curator Emma Mcclendon, the article showed a model wearing a camo print shirtdress against a camouflage print background. Fast forward to the sixties and it was worn by many hippies of that time as a symbol of resistance and protest. Now seen as representing youth and rebellion, camouflage continued into punk, hip hop and various other street styles. It seems fitting that young designers who grew up during the 80's and 90's are now using the print in a resurgence on the cat walk.

If you find clothes in camoflague too much, then take a look at our new cool Chiarugi printed leather collection which includes a backpack, satchel, messenger bag and saddle bag. Perfect for a pop of military camouflage print. 

In the world of fashion, camouflage helps you to stand out from the crowd!

Chiarugi Camouflage Saddle bag

Chiarugi Camouflage Backpack

Chiarugi Camouflage Satchel Bag

Chiarugi Camouflage Messenger Bag

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